Just do it! and other catchy phrases…. by As You Wish organizing

I’m very often impressed by the tag lines and intro lines other professionals have used. But have you wondered what is it that makes it work? Why does it draw looks, laughs or better yet actual business? For those of us who are home based business we need to be sharp about what we say to a potential client so these are valid questions.

Not everyone majored in Marketing 303 in college and certainly not just anyone can come up with a line like Nike did. To begin getting into the thought process, go back over the commercials you know from Super Bowl times. Yeah! What do the actual ads have to do with the business? True not all have a direct correlation, however who do you remember? That is when you know you’ve got the upper-hand on your new line.

Sure an intro line tells the essence of what your business is about, but don’t be tempted to give the whole enchilada in one sentence. Entice your
audience to ask questions. Move them to laugh, inspire them to remember you and you too will have a Super Bowl ad one day.